About Us

Realism, craftsmanship, and performance.

Whether it's fishing tournaments, season openers, or specific bite windows, our team members are on the water hunting for their next PB. We have spent countless hours on and off the water researching fish characteristics and biology to understand why, when, and where fish bite. An equal amount of time has been spent honing our lure-making skills.

Through our experience and research, we have developed the Food Chain brand. Forage-specific baits with unmatched realism and outstanding performance.

Our products are hand crafted in Canada using cutting-edge lure-making techniques. We only work with the highest quality materials available. Our goal is to continually push the boundaries of innovation to make the most realistic, performance-based baits possible.

We look forward to seeing you on the water.

Food Chain Team